It is well past midnight and while most people than Gerritt Tisdale sleep works feverishly mixdown on the last song of the year for electronic music group, he founded Audio Runner. A collection of three high school friends, Audio Runner is quickly made a name for the creation of amazing music and marketing by the bias of the internet and social media.
The quality of the music made by Runner Audio leave you convinced that it is produced in a studio of several million dollars. You'd be surprised (I was) to find that this huge sound is created in a laboratory of tiny music with just enough room for the three musicians and their computers, laptops, keyboards, 2 microphones and small rack of tiny lights blinking of the eyes and the switches. At first glance, this "studio", it is not so impressive, but when these guys are working, the Audio runner machine is something to see. Electronic music, never perhaps even once more.
Gerritt Tisdale, Ryan Daniel and Andy Gonzalez all love music. It is also simple. The plan for any song Audio Runner is that it must be "good". There are no limits, there are no rules, and the only hope is that quality must be top notch. To watch the trio in action would be something to see if you could somehow accelerate as old film of the 20′s. At one point, someone is on guitar and then keyboard then the microphone, then on the computer and then return to the guitar, then all three sit and listen for a minute so that the process starts all over again. You get the idea.
Unlike most artists, Runner Audio does not focus on assemble an album then release to their fans in full growth. Instead, they begin each month with some ideas, he whittle until an idea then will focus on writing, recording and produce a song a month. This means at the end or beginning of each month, they have something new. It is also part of their marketing strategy social media. A way to maintain a fresh buzz and keep their fans involved. Along the way, fans are entertained by updates status (via twitter and facebook) on how the new song comes along, they are able to see works of art for the new single and the sense of being part of the action as Audio Runner frequently posting videos of the song on their chain production process YouTube (youtube.com/audiorunnertv). When it comes to the use of social media on the market of their music, these guys really "get it". Oh, I did mention that they give always their music away for free on its Web site? You can download in directly from www.audio-runner.com
Most of the lyrics is written by Gerritt and Andy. Andy Gonzalez is a former underground hip-hop artist who finds himself trapped by the unique size of hip-hop music. "" I grew up playing guitar and learning the songs of Led Zeppelin, "he said" drums, piano, trumpet... all that. I love music, hip-hop and all poetry and rhyme intrigues, but I always felt that I could do much more. I hooked back up with Gerritt and Ryan and is like a breath of fresh air after being underwater for 5 years. "It was magical." Gerritt accepts, he began too faced with feeling frustrated only to hip-hop music. "I did hip-hop beats for almost a decade," Gerritt smiles when he speaks "and at one point, that I felt as I did step do for me anymore." So I stop to music…took a break. A few months later, sitting across from the computer and production started on something fun. It is a dance floor and after it has been done, I was like "whew…". "Ryan called me out of the blue a few days later and the rest is history. ?
On most songs, you will hear the singing voices airy, Gerritt soulful along to the music of the Audio runner. Even though he admits that he is not the best singer he also fails to give themselves enough credit. Its song is more than enough, and sometimes it is just perfect. However, there are times that some "lyrical acrobatics on the mic" (as Andy) are in order and Andy is more than happy fulfil this role. Don't let the fact that this guy has waived an idiot of career hip hop underground promising you. He meets his namesake creater Word Perfect and is quite the Acrobat on the microphone.
For all the combined talent of writing and to build a song Audio Runner, nothing gets final approval until it runs past the ears trained Ryan Daniel. A true engineer, it is a Gerritt and Andy reporter at when the internal music needs a tune up professional. Although you can find to give its contribution during the phases of writing and the nodding frequent approval, his talent and skill as sound engineer is his piece of the puzzle Runner Audio and probably the most important.
Audio Runner is Texas's best kept secrets, when talking about electronic music. They are a secret for the moment, but there are great things and big plans on the horizon for Audio Runner in 2011. With some podcasts, an album with all versions of 2010, their first show living and a fan of base that grows from a few hundred a month, it won't take long, until you find these guys being spoken in the same breath as Deadmau5 and Daft Punk. Andy said, "Runner Audio for life" and I could not agree.
No comments:
Post a Comment